Privacy Policy

Last updated: 6th February 2026

This Privacy Policy explains how Alcra Ltd collects, uses, and protects your personal information when you visit our website or contact us. We are committed to handling your data responsibly and in line with UK data protection laws.
Please take a moment to read how we collect, use, and protect your information — and how you can stay in control at all times.

Who We Are

We are Alcra Ltd, the data controller responsible for how your personal information is used.
If you have any questions about this policy or how we handle your data, you can contact us at:
Email: enquiries@alcra.co.uk

What Data We Collect

We may collect:
• Your name, email address, phone number, and postal address (if provided)
• Information you include when making an enquiry
• Technical details such as your IP address, browser type, and device information
• Payment details if you become a customer
We do not knowingly collect data from children.

How We Collect Your Data

We collect data in two ways:
1. Directly from you, when you:
• Make an enquiry
• Request information
• Contact us by email
• Proceed with a service or order
2. Automatically, when you visit our website, including:
• IP address, pages visited, and time spent on the site
• Cookies (see our Cookie Policy for full details)

How We Use Your Data

We only use your data when we have a lawful reason to do so. This includes:
• Responding to your enquiry
• Managing your order if you become a customer
• Following up by email (if you’ve provided your contact details)
• Improving our website and user experience
• Meeting our legal or tax obligations
We may also retain basic records of communications for normal business purposes.

Our Legal Basis for Processing

Under UK data protection law, we rely on:
• Contract – to provide services you request
• Consent – for optional communications (you can withdraw at any time)
• Legitimate interests – to improve our website and services, unless your rights override this

Who We Share Your Data With

We only share your data with trusted third parties when necessary, such as:
• Service providers who help operate our website or email systems
• Payment processors (if you make a purchase)
• Professional advisors where legally required
If we change service providers in the future, they will be required to protect your data to the same standard.
We never sell your data or share it for unrelated marketing.

How We Keep Your Data Safe

We use industry‑standard security measures, including:
• Secure servers and encrypted connections (HTTPS)
• Access limited to authorised staff
• Regular reviews and security checks
We are not responsible for any data loss, interception, or unauthorised access that occurs outside our control (for example, issues caused by your device or internet provider).
If you suspect a data breach, please contact us at enquiries@alcra.co.uk.

How Long We Keep Your Data

We only keep your data for as long as necessary to:
• Respond to your enquiry
• Complete any services you request
• Meet legal or regulatory requirements
After this, your data will be securely deleted or anonymised.

Your Rights

You have the right to:
• Access your data
• Correct inaccurate information
• Ask us to delete your data
• Restrict or object to how we use your data
• Request a copy of your data in a portable format
To exercise your rights, please contact us at:
enquiries@alcra.co.uk
If you remain concerned after speaking with us, you can contact the UK Information Commissioner’s Office (ICO) at www.ico.org.uk.

Cookies

We use cookies to:
• Make the website function correctly
• Understand visitor behaviour
• Improve your browsing experience
You can manage your cookie preferences at any time. For full details, please see our Cookie Policy.

Third‑Party Links

Our website may contain links to other websites (such as social media platforms). We are not responsible for their privacy practices, and we recommend reviewing their policies before sharing your information.

Business Changes

If Alcra Ltd is sold or undergoes a change of ownership, your data may be transferred to the new owner. It will continue to be handled in line with this Privacy Policy.

Changes to This Policy

We may update this policy from time to time. When we do, we will post the updated version on this page. We recommend checking occasionally to stay informed.